For anyone making the journey into the world of service design, this book, informed by its authors’ hard-won knowledge and field experience, should be your first stop. –Jesse James Garrett, author of The Elements of User Experience

This book is a great introduction to service design by people who shaped this approach from its early years on. It explains many established tools and methods with encouraging real-life cases. The authors succeed in generating a mix of inspiring hands-on examples that motivates the reader to instantly try some of the methods, while its content is based on well-researched scholarly literature. –Marc Stickdorn, editor and co-author of This Is Service Design Thinking

An easy-to-read introduction to service design, with great examples from one of the world’s leading service design agencies. A ‘must read’ for anyone who wants to become familiar with service design in theory, methods, and practice! –Prof. Birgit Mager, President, Service Design Network gGmbH

This book is a great introduction to service design by people who shaped this approach from its early years on. It explains many established tools and methods with encouraging real-life cases. The authors succeed in generating a mix of inspiring hands-on examples that motivates the reader to instantly try some of the methods, while its content is based on well-researched scholarly literature. –Marc Stickdorn, editor and co-author of This Is Service Design Thinking

An easy-to-read introduction to service design, with great examples from one of the world’s leading service design agencies. A ‘must read’ for anyone who wants to become familiar with service design in theory, methods, and practice! –Prof. Birgit Mager, President, Service Design Network gGmbH

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